Our Principal

So, what’s in a name? Or rather, what’s in OUR name?

When we named our company, we made a decision to align our brand with that of our principal researcher whose name is, not surprisingly, Jane Armstrong.

Jane Armstrong

Jane Armstrong

Jane is a well-known researcher in Canada and abroad who has been conducting social and market research studies since 1986 — almost three decades. For many years she did this as a partner and group vice president at one of the country’s best known research companies. After many successful years there, she decided in 2009 that it might be a fun and interesting challenge to try something new and launch a business of her own.