So, what’s in a name? Or rather, what’s in OUR name?
When we named our company, we made a decision to align our brand with that of our principal researcher whose name is, not surprisingly, Jane Armstrong.
Working with Jane Armstrong, and contributing to the overall success of the firm, is a team of experienced quantitative and qualitative researchers, including project managers, statisticians versed in advanced analytics, creative graphic design professionals and others.
Jane is a well-known researcher in Canada and abroad who has been conducting social and market research studies since 1986 — almost three decades. For many years she did this as a partner and group vice president at one of the country’s best known research companies. After many successful years there, she decided in 2009 that it might be a fun and interesting challenge to try something new and launch a business of her own.